{ Aetech }

The Aetech Story

Waste is piling up fast. Yet the recycling rate still hasn't broken 20%, because sorting facilities are short on labor and their sorting accuracy has hit its limit.

To solve this, Aetech provides an innovative AI robot–based solution for sorting recyclable waste. Having raised its Series A in 2023, it's now drawing attention both in Korea and abroad.

Volund, Aetech's { Branding Brain }

Volund is Aetech's {Branding Brain}. We work together on what positioning to pursue, and why and how to achieve it, to maximize the business's appeal, and we've been running a range of projects together since 2024 toward that goal. Above all, Volund genuinely believes in {Aetech}'s mission and vision, and is committed to building a better society together.

A founder's pure curiosity and passion
An eye for the essence of a brand
Smooth communication and fluency with the latest technology

Building on these strengths, they delivered on Aetech's branding successfully.

Jaeho Ryu, Director, CSO, { Aetech }

Starting from the essential question of "what kind of company are we," we were able to explore branding both deeply and broadly. We'd previously been running marketing without a clear positioning, and it was hard to shake off an overall sense of being unpolished. Through the process of working through every branding detail with Volund, one by one, both our team and the brand grew, and we were able to clearly define our direction going forward as well.

If you need branding, this is the place 👍

Hyunhee Song, Senior Associate, BM Part, Strategic Planning Division, { Aetech }

{ BX Project } with Aetech

Project 01: Rebranding

Positioning & Ingredient Branding Strategy for a B2B Company

Brand Strategy

Why Aetech Chose One Single Positioning

Coming Soon

Why Technology Has to Become a Brand: B2B Ingredient Branding Strategy

Coming Soon

Made by Whom? A Credibility Strategy

Coming Soon

Brand Identity

Defining the Challenge for Identity Planning

Coming Soon

Brand Image Adjectives & Concept Motifs, Drawn from the Challenge

Coming Soon

Aetech's New Design Language: Functional Elegance

Coming Soon

Brand Collateral Built on the New Language

Coming Soon

BX Activation Program

Completed