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VOLUND's BX Programs
for Building Real Brands
Client Voices
Client Voices
"Isn't branding just something you can do well enough if you have some sense for it?" That's what we thought.
But once we started working with Volund, we became convinced branding is its own discipline. Clearly defining a brand's identity, setting its positioning, and shaping that into a slogan and other deliverables is not something you can do well without real expertise.
Volund starts with an interview with the founder and builds every project on a deep understanding of the brand itself. That's exactly why the branding outcomes turn out as strong as they do.
A colleague on our side, who came from a large corporation's PR team and took part in the branding work, put it this way: "I've worked with all kinds of branding companies at large corporations, but I've never seen one as good as Volund. They're genuinely excellent." That's the level of confidence VOLUND's branding work earned.
Sanghoon Shim, CEO of { Coeir }
P1. BX Foundation Program
A program that designs the brand's own Architected Ingenuity to create its unique impact.
Core value: meticulously calculated creative built on layered, logical strategy → Architected Ingenuity
P1-1 Brand Strategy
P1-1 Brand Strategy
The Architected Left Brain
The Architected Left Brain
Brand & Competitive Analysis
Who should choose us, and why, over any other brand? We analyze core consumers and competitors to uncover the brand's core value.
P1-1-1
Brand & Competitive Analysis
Who should choose us, and why, over any other brand? We analyze core consumers and competitors to uncover the brand's core value.
P1-1-1
Brand & Competitive Analysis
Who should choose us, and why, over any other brand? We analyze core consumers and competitors to uncover the brand's core value.
P1-1-1
Brand Portfolio Strategy
For companies running multiple brands, we design and apply a portfolio strategy so each brand reinforces the others from a holistic view. By clearly defining each brand's role and relationship, we ensure combined brand equity is maximized without wasted resources.
P1-1-2
Brand Portfolio Strategy
For companies running multiple brands, we design and apply a portfolio strategy so each brand reinforces the others from a holistic view. By clearly defining each brand's role and relationship, we ensure combined brand equity is maximized without wasted resources.
P1-1-2
Brand Portfolio Strategy
For companies running multiple brands, we design and apply a portfolio strategy so each brand reinforces the others from a holistic view. By clearly defining each brand's role and relationship, we ensure combined brand equity is maximized without wasted resources.
P1-1-2
Brand Positioning
Understand the market with clarity, and develop the one core value that maximizes the business's appeal.
Ingredient Branding for B2B: In B2B, technology drives the purchase decision more than the company itself. We turn the technology itself into a brand, and design the corporate brand image that supports it, building trust in the technology and brand premium at the same time.
P1-1-3
Brand Positioning
Understand the market with clarity, and develop the one core value that maximizes the business's appeal.
Ingredient Branding for B2B: In B2B, technology drives the purchase decision more than the company itself. We turn the technology itself into a brand, and design the corporate brand image that supports it, building trust in the technology and brand premium at the same time.
P1-1-3
Brand Positioning
Understand the market with clarity, and develop the one core value that maximizes the business's appeal.
Ingredient Branding for B2B: In B2B, technology drives the purchase decision more than the company itself. We turn the technology itself into a brand, and design the corporate brand image that supports it, building trust in the technology and brand premium at the same time.
P1-1-3
Brand Story
We structure the brand's own perspective on the business into a story consumers can relate to, building attachment to the brand and reinforcing its positioning.
P1-1-4
Brand Story
We structure the brand's own perspective on the business into a story consumers can relate to, building attachment to the brand and reinforcing its positioning.
P1-1-4
Brand Story
We structure the brand's own perspective on the business into a story consumers can relate to, building attachment to the brand and reinforcing its positioning.
P1-1-4
Brand Messaging
We design a messaging system by target and channel so positioning works consistently at every touchpoint, defining what the brand should say and what it shouldn't.
P1-1-5
Brand Messaging
We design a messaging system by target and channel so positioning works consistently at every touchpoint, defining what the brand should say and what it shouldn't.
P1-1-5
Brand Messaging
We design a messaging system by target and channel so positioning works consistently at every touchpoint, defining what the brand should say and what it shouldn't.
P1-1-5
P1-2 Brand Identity
P1-2 Brand Identity
Ingenuity, the Right Brain
Ingenuity, the Right Brain
Visual Identity
We define the creative objective for achieving the positioning strategy, then develop the brand's own design language. Designing logo, color, typography, and motion principles, we work through how to start and carry forward a bond with core customers, and the brand's own witty impact.
P1-2-1
Visual Identity
We define the creative objective for achieving the positioning strategy, then develop the brand's own design language. Designing logo, color, typography, and motion principles, we work through how to start and carry forward a bond with core customers, and the brand's own witty impact.
P1-2-1
Visual Identity
We define the creative objective for achieving the positioning strategy, then develop the brand's own design language. Designing logo, color, typography, and motion principles, we work through how to start and carry forward a bond with core customers, and the brand's own witty impact.
P1-2-1
Verbal Identity
We build a language asset as powerful as the visual identity. We design naming, tagline, and voice & tone so the brand speaks with one consistent character in any situation, helping the positioning strategy work on the language level as well.
P1-2-2
Verbal Identity
We build a language asset as powerful as the visual identity. We design naming, tagline, and voice & tone so the brand speaks with one consistent character in any situation, helping the positioning strategy work on the language level as well.
P1-2-2
Verbal Identity
We build a language asset as powerful as the visual identity. We design naming, tagline, and voice & tone so the brand speaks with one consistent character in any situation, helping the positioning strategy work on the language level as well.
P1-2-2
Identity Guidelines & System
We build the application principles and system so the design and verbal language developed earlier extend consistently and flexibly across every touchpoint. We map out internal workflows and set concrete application standards so practitioners can put the brand identity to use with ease.
P1-2-3
Identity Guidelines & System
We build the application principles and system so the design and verbal language developed earlier extend consistently and flexibly across every touchpoint. We map out internal workflows and set concrete application standards so practitioners can put the brand identity to use with ease.
P1-2-3
Identity Guidelines & System
We build the application principles and system so the design and verbal language developed earlier extend consistently and flexibly across every touchpoint. We map out internal workflows and set concrete application standards so practitioners can put the brand identity to use with ease.
P1-2-3
Brand Collateral
We produce the core applications that put the brand identity to work correctly in real business settings. From business cards to letterheads to shared PPT templates, we make sure the brand's attitude comes through consistently in even the most everyday touchpoints.
P1-2-4
Brand Collateral
We produce the core applications that put the brand identity to work correctly in real business settings. From business cards to letterheads to shared PPT templates, we make sure the brand's attitude comes through consistently in even the most everyday touchpoints.
P1-2-4
Brand Collateral
We produce the core applications that put the brand identity to work correctly in real business settings. From business cards to letterheads to shared PPT templates, we make sure the brand's attitude comes through consistently in even the most everyday touchpoints.
P1-2-4
P2. BX Activation
P2. BX Activation
Accumulates the brand's own Architected Ingenuity and impact over the long term (Activation).
Core value: Acting as the client's Branding Brain, we accumulate branding activity in the right direction through a long-term partnership (Compounded Coherence).
P2-1 DBX
P2-1 DBX
Digitalized Brand eXperience
Digitalized Brand eXperience
Website
The website is the digital hub where every digitalized brand experience connects, forming the first deep touchpoint with core customers. Volund brings the brand's positioning and identity to their fullest expression in a digital space, driving user engagement and immersion through interaction design.
Volund handles everything in-house, from UX/UI planning to production. The only thing the client needs to do is set the website's goals together with us.
* Volund is an official Framer Expert, the world's leading web builder platform.
P2-1-1
Website
The website is the digital hub where every digitalized brand experience connects, forming the first deep touchpoint with core customers. Volund brings the brand's positioning and identity to their fullest expression in a digital space, driving user engagement and immersion through interaction design.
Volund handles everything in-house, from UX/UI planning to production. The only thing the client needs to do is set the website's goals together with us.
* Volund is an official Framer Expert, the world's leading web builder platform.
P2-1-1
Website
The website is the digital hub where every digitalized brand experience connects, forming the first deep touchpoint with core customers. Volund brings the brand's positioning and identity to their fullest expression in a digital space, driving user engagement and immersion through interaction design.
Volund handles everything in-house, from UX/UI planning to production. The only thing the client needs to do is set the website's goals together with us.
* Volund is an official Framer Expert, the world's leading web builder platform.
P2-1-1
Story-Driven Content
We create independent digital content that looks deeply into the perspectives of technology, product, and people. Produced as both editorial and video content, it builds brand credibility and depth at once, and serves as the core source content for the Thought Leadership platform.
P2-1-2
Story-Driven Content
We create independent digital content that looks deeply into the perspectives of technology, product, and people. Produced as both editorial and video content, it builds brand credibility and depth at once, and serves as the core source content for the Thought Leadership platform.
P2-1-2
Story-Driven Content
We create independent digital content that looks deeply into the perspectives of technology, product, and people. Produced as both editorial and video content, it builds brand credibility and depth at once, and serves as the core source content for the Thought Leadership platform.
P2-1-2
P2-1-3 Brand Deck
Covers corporate/brand introductions, IR materials, white papers, and content for marketing lead generation. We design the brand's strategy and vision in language and structure that investors and partners can immediately understand and trust, and turn it into branded content that carries the brand's own perspective and values, not just plain materials.
The client simply provides the necessary materials; Volund directly handles the overall planning and production according to the goal.
P2-1-3
P2-1-3 Brand Deck
Covers corporate/brand introductions, IR materials, white papers, and content for marketing lead generation. We design the brand's strategy and vision in language and structure that investors and partners can immediately understand and trust, and turn it into branded content that carries the brand's own perspective and values, not just plain materials.
The client simply provides the necessary materials; Volund directly handles the overall planning and production according to the goal.
P2-1-3
P2-1-3 Brand Deck
Covers corporate/brand introductions, IR materials, white papers, and content for marketing lead generation. We design the brand's strategy and vision in language and structure that investors and partners can immediately understand and trust, and turn it into branded content that carries the brand's own perspective and values, not just plain materials.
The client simply provides the necessary materials; Volund directly handles the overall planning and production according to the goal.
P2-1-3
E-Brochure
We turn physical touchpoints at exhibitions and sales sites into interactive digital experiences. Real-time content updates and multi-device support increase on-site usability, and QR-based inbound entry is designed to carry the brand experience seamlessly through to the website.
P2-1-4
E-Brochure
We turn physical touchpoints at exhibitions and sales sites into interactive digital experiences. Real-time content updates and multi-device support increase on-site usability, and QR-based inbound entry is designed to carry the brand experience seamlessly through to the website.
P2-1-4
E-Brochure
We turn physical touchpoints at exhibitions and sales sites into interactive digital experiences. Real-time content updates and multi-device support increase on-site usability, and QR-based inbound entry is designed to carry the brand experience seamlessly through to the website.
P2-1-4
Online Conference
We plan and produce digital events that share the brand's perspective and expertise. As the most direct embodiment of Thought Leadership, they create deep touchpoints with core audiences.
P2-1-5
Online Conference
We plan and produce digital events that share the brand's perspective and expertise. As the most direct embodiment of Thought Leadership, they create deep touchpoints with core audiences.
P2-1-5
Online Conference
We plan and produce digital events that share the brand's perspective and expertise. As the most direct embodiment of Thought Leadership, they create deep touchpoints with core audiences.
P2-1-5
P2-2 Internal Branding
P2-2 Internal Branding
Branding for the organization, from the inside
Branding for the organization, from the inside
Culture Deck
How a brand works on the inside matters as much as how it speaks to the outside world. A culture deck translates the brand's philosophy, values, and behavioral principles into language and structure that members can intuitively understand and internalize, turning it into branded content that shows how the brand actually lives and breathes, not just another internal document.
P2-2-1
Culture Deck
How a brand works on the inside matters as much as how it speaks to the outside world. A culture deck translates the brand's philosophy, values, and behavioral principles into language and structure that members can intuitively understand and internalize, turning it into branded content that shows how the brand actually lives and breathes, not just another internal document.
P2-2-1
Culture Deck
How a brand works on the inside matters as much as how it speaks to the outside world. A culture deck translates the brand's philosophy, values, and behavioral principles into language and structure that members can intuitively understand and internalize, turning it into branded content that shows how the brand actually lives and breathes, not just another internal document.
P2-2-1
Recruitment Branding
It attracts the right talent during recruitment, delivers the brand's identity quickly during onboarding, and serves as the foundation that keeps the brand consistent as the organization grows.
P2-2-2
Recruitment Branding
It attracts the right talent during recruitment, delivers the brand's identity quickly during onboarding, and serves as the foundation that keeps the brand consistent as the organization grows.
P2-2-2
Recruitment Branding
It attracts the right talent during recruitment, delivers the brand's identity quickly during onboarding, and serves as the foundation that keeps the brand consistent as the organization grows.
P2-2-2
Business Partners
Business Partners
Volund works with the following partners to bring specialized expertise to our projects.
Volund works with the following partners to bring specialized expertise to our projects.
Dagam Patent & Trademark Law Firm
A name has to be trademark-registrable. And that judgment call requires real expertise. Dagam is Volund's trademark strategy partner, making it possible to pursue naming strategies with a genuinely high chance of registration.
Scope of collaboration
Reviewing naming outputs for trademark registrability
Trademark filing and registration
Design rights and copyright collaboration
Trademark / Copyright / Patent
ADSONG Studio
Brand-worthy photography only comes from a studio that understands the brand's identity and can plan and collaborate proactively. Adsong Studio is Volund's photography partner, working together to create visual impact that feels true to the brand.
Scope of collaboration
Brand photography planning and shoots
Website, product, and campaign photography, among others
사진 촬영
Program Inquiry
Program Inquiry
Volund is always excited to partner with interesting businesses looking to build a 'real brand.' We'll become your {Branding Brain}, and build a {real brand} together that's remembered and loved for a long time.